We Made 100 Cards for Luke Combs… and Delivered Them in Person

This is one of those stories that almost doesn’t feel real when I look back on it. We actually documented the entire experience as it was happening, so if you’d rather watch it play out in real time, you can do that here: FULL VIDEO

But for me, it started the way a lot of meaningful things in my life seem to start. Not with a grand plan, but with a quiet moment at home and a comment from my wife.

Aimee was the first to notice it. Luke Combs had launched his own card collecting Instagram page called Combs Cards. She showed it to me with a smile and said, “I’m calling it now, he your next new BFF.”

She was joking. Kind of. But she also knows me better than anyone. She knows how my mind works. She knows I am always looking for the next opportunity. And she knows I wasn’t put on this earth to sit still.

So I followed the account.

Not long after, Luke posted a photo that changed everything. It was a simple post with his P.O. box, mentioning that fans had been asking where to send cards to help build his collection. That was it. That was all I needed.

The light bulb went on instantly.

I remember thinking, I know how to get his attention.

From that moment on, it became a quiet race. Not against time exactly, but against the possibility that someone else out there might have the same idea. There are a lot of talented custom card creators in this space, and I knew if I wanted to stand out, I had to move fast and execute at a high level.

I jumped on eBay and ordered one of his vinyl records along with a set of his official guitar picks. I needed real, tangible pieces of Luke Combs to build something special. While I waited for them to arrive, I started designing.

I was antsy. The kind of antsy where you’re refreshing tracking numbers and mentally assembling the project before the materials even land in your hands.

When everything finally showed up, we went all in.

We designed two custom cards that represented everything we aim to do at Reclaim Customs. Clean design. Thoughtful relic placement. Our textured holofoil technique. Premium presentation using one-touch magnetic cases sealed with our custom factory-style stickers. Nothing about it was rushed, even though everything about the timeline was urgent.

We packed them up and shipped them priority.

Two days later, Luke posted the cards to his Instagram story with the words, “These are insane!”

Then came the DM.

He asked if we could make him 100 cards using a stage-worn shirt he was going to send us. I couldn't believe Luke Combs was DMing me personally!

Just like that, the idea turned into a real project.

Two days after that message, a package arrived. Inside were two of his signature black Columbia fishing shirts. The shirts. The ones fans instantly recognize. The ones he wore on stage.

Now this wasn’t just about getting his attention anymore. This was about delivering something worthy of it.

We went back and forth through DMs as he sent over the photo he wanted to use. He landed on a blue foil to match his Carolina Panthers colors, and I got to work on a custom design built specifically for him. These conversations were happening in the first week of April, and everything started moving fast.

Around that same time, I checked his tour schedule. He was about to kick off his “My Kinda Saturday Night” tour, and one date jumped off the screen. South Bend, Indiana. April 18.

Less than two hours from home.

Another light bulb moment.

I sent a message asking if I could hand deliver the finished cards.

I’ll never forget his response.

“Sounds good to me bud.”

I’ve been called a lot of things in life, but I’ll take “bud” from Luke Combs every day of the week. My wife rolls her eyes when I bring it up, but that’s a small price to pay.

With that, the clock really started ticking.

We had about two weeks to produce 100 cards. That meant ordering materials, cutting relics, assembling everything, and making sure every single piece met our standard. It was hectic. There were long days and late nights. But we also pushed beyond the ask. We created extras. We built a one-of-a-kind booklet piece that could eventually be auctioned for charity. We wanted this to be more than a job. We wanted it to be unforgettable.

We finished everything late Friday night. About 12 hours before we needed to leave for South Bend.

Leading up to that day, I had been in contact with Luke’s team. His agent, his tour manager, and his social media manager. Every single one of them was incredibly kind and welcoming. And every conversation carried the same message.

Luke is excited about these cards.

That never got old.

Saturday morning came fast.

My wife, our two sons, and I made the drive and arrived in South Bend around 10:40 a.m. We had a meeting scheduled for 11:00. Parking was a bit of a mess. I may or may not have parked in a lot reserved for Notre Dame students, but in that moment, it didn’t matter. Some situations call for flexibility.

We grabbed the pelican case holding over 100 cards and made our way to Knute Rockne’s statue, where we were told to meet.

When we got there, the area was gated off with security everywhere. And there I was, standing there with a large case, telling them I was there to meet Luke Combs’ tour manager.

They gave me a look.

The kind of look that says, sure you are, buddy.

Fortunately, not long after, Ethan, Luke’s tour manager, and Jess, his social media manager, came out to greet us. They brought us inside the stadium into a private room that felt like it was reserved for high-level alumni or major donors. It was surreal.

Luke’s head of security came in, gave me a quick rundown, and then stepped out.

A few minutes later, they came back.

With Luke.

There are moments in life that feel bigger when you’re standing in them than you ever imagined they would.

This was one of those moments.

And what stood out immediately wasn’t that he was a superstar.

It was that he wasn’t acting like one.

He was kind. Relaxed. Genuinely curious. He asked about how I got started, how I learned to make cards, whether I do this full time. He was interested in the story behind the work. Not just the work itself.

That stuck with me.

We walked through the cards together, and you could see how excited he was about them. It made every late night worth it.

As we wrapped up, he told us if we needed anything, not to hesitate to ask. Ethan had already given us four tickets to the show, which was more than enough. But Luke went a step further and asked Jess to give us a tour of the stage.

It was still hours before the gates opened.

We walked through the tunnel and out onto the field at Notre Dame Stadium. A place filled with history. A place where legends have run, played, and built something lasting.

And there we were, standing on that same field, taking it all in.

After the tour, Jess walked us out, hugged us, and thanked us for everything. For the cards. For the speed. For the effort.

Then just like that, we were back to being normal fans.

Except nothing felt normal anymore.

We found our seats and realized they were in the fourth row, right at the 50-yard line. The show that night was incredible. Luke played all the hits. The energy in the stadium was unreal.

But there was a moment before he came on stage that stayed with me.

As the stadium filled with nearly 80,000 people, it hit me.

All of these people were here to see him.

And out of all of them, I had just spent 20 minutes with him. Not as a fan in the crowd, but as someone who got to create something for him. Something personal. Something he chose.

Those kinds of opportunities don’t just happen.

And they’re never lost on me.

Because at the end of the day, this isn’t just about cards.

It’s about moments like this.

Moments that remind you what’s possible when preparation meets opportunity, when passion meets persistence, and when you’re willing to take a shot instead of waiting for one.

And if you’re paying attention, sometimes those moments turn into something even bigger than you imagined.